Why I'm Embracing a New Chapter: By Starting a YouTube Channel After 40

And why I think you should too!

Turning 40 is often viewed as a milestone—a moment to reflect on accomplishments, embrace change, and, most importantly, pursue new passions. If you’ve ever thought about starting a YouTube channel but hesitated, let me encourage you: now is the perfect time to dive in! Here’s why launching a channel in your 40s (or beyond) can be not just rewarding, but transformative.

If you'd like to know:

• Why you should start a YouTube channel if you're over 40?

• My reasons WHY I started my own YouTube channel at 41.

• 5 Reasons WHY Starting a YouTube Channel if YOU are OVER 40 is a good idea.

• 5 Tips On Starting Your YouTube Journey for the over 40's, over 50's, over 60's, over 70's - the older you get - the more niche you become which is the best thing for success!

Then read on...

Why Start a YouTube Channel After 40?

Being over 40 is not that old! That's something that someone over 40 would say, I know.

BUT, it's true. When I was a kid, I had a young Mum, who had me at 16 and so there was only ever 16 years between us. We were very close with little other support system of male role model involved. It was always us against the world. When I was 13 at high school she was only 29 (she was what's known now as a milf, although that word didn't exist back then!) All my friends parents were in their 50's and 60's and seemed so old. When I turned 21 she was only 37! Like a Sister. When I turned 30, she was only 46. You get my point. So I'd always viewed my Mum as being young, no matter what age she got to. And I could see that with her age came so much knowledge. So much pain experienced by her, but so much learned and overcome. I grew up seeing age as a quality. And after a bad start in life, that things get better with age.

Then when I started to get 'older' I started feeling as though I had nothing good about myself to say. That I was boring and that no one would want to see me on video. And this is where I was at just before starting my YouTube channel on 16th September 2024.

But the truth is, when you get over 40 you KNOW STUFF. You have usually experienced a lot of stuff and have YOUR perspective on it. You are that niche subject / business idea that you've been looking for. And the over 40's are massively under-represented on there. There are millions of people in the world, looking for someone like you / me (even if you feel pretty useless right now... like myself).

I saw this channel at the beginning of September: Silver and Solo and everything just clicked for me. I see Jen's merits, I see what she knows, I see how useful she is, I see how knowledgable she is. I see her perspective. Even though she felt exactly the same as I'm feeling at the beginning of my journey. And she makes me want to ask her stuff, just to get her viewpoint / what she thinks about something. I don't have any role models or any family. Some info: Jen is a 50 something woman that talks about over 50 stuff: retirement, dealing with growing older and (hopefully) wiser and trying to knock off bucket-list items along the way. Topics that are not relevant to me right now, as we're in total different stages in life - but something just clicked.

This September, I stopped putting off starting the Channel and set an ambitious goal to just bloody start 'the thing'. I'd been letting myself down by not starting. And I'm not really like that. I'm a do-er and a go-getter, and I ALWAYS reach my goals - so why was I letting this negative self doubt stop me from doing this? A bout of SELF LOVE is recommended for myself here I think. Not only START, but get my YouTube channel MONETIZED - see my progress videos here (I'd actually started the channel back in 2020 when my body crashed to a stop - I had a breakdown, lost all our money in crypto and turned to ask God/The Universe WTF I should do. I prayed to God, a creator, The Universe (I'm not religious but what happened was a net level experience - and I got some answers - which changed EVERYTHING for us) more on this another time.

We decided that we wanted to completely change our lives but we were stuck, had no money and no possibility of doing it. I initially set the channel up to cement our goals. My thinking was that if I have the account then I'm putting my future self out there so I could start manifesting the life I wanted. I'd done a lot in the past with manifesting, but had lost the ability (it always went away when depression creeped back in or my magical self was buried underneath a lot of shit as it had become). As someone that KNOWS thoughts become things. I started physically implementing some action points so I could then start working on my non-physical self (the most important stuff when it comes to manifesting). I was so lost back then, that I had to start with the physical stuff. And that's what that YouTube channel was.

Working at thinking I'd already achieved the goal and was already YouTubing about my Bali life and achieving my dreams. Then I planned to record my journey and progress to reaching our goal and moving to Bali. But the YouTube channel just sat there, unused, and I never actually started it because it all felt too impossible and that no one would want to listen to a 40 year old casing her dreams. I manifested the dream life anyway, energy and frequency is like that! But I so wished I'd started back then to have something to look back on other than our memories of the time.

So, if I have any success with the YouTube Channel and become Mrs Beast! Then I have Jen to thank for that.

Some of the Reasons WHY Starting a YouTube Channel if YOU are OVER 40:

1. Unique Perspective

With age comes experience, and your unique life journey offers insights that younger creators might not have. Whether it’s parenting wisdom, career transitions, or navigating relationships, your stories can resonate with a diverse audience. When you get over 40 you KNOW STUFF. You have usually experienced a lot of stuff and have YOUR perspective on it. You are that niche subject / business idea that you've been looking for. And the over 40's are massively under-represented on there. There are millions of people in the world, looking for someone like you / me to connect to and relate to (even if you feel pretty useless right now... like myself).

2. Community Building

YouTube is not just about content creation; it’s about connection. The world is so divided right now. People are living in fear and disconnect. Sharing your passions, your energy and perspective can help you build a community of like-minded individuals who appreciate your perspective. Your people are out there! I had to move all the way to Bali to realise this. That voice of pure light and love, that held me when I was at my lowest ebb, during my first Reiki session had held me by my shoulders and said: "The answers are within you. Look within. It is you. You are it". Many viewers are looking for authenticity, and who better to provide that than someone who has lived through a variety of life experiences?

3. Learning and Growth

Starting a YouTube channel is a fantastic opportunity for personal growth. You’ll learn new skills—like video editing, storytelling, and social media marketing—that can enhance your professional life and keep your mind engaged.

4. Flexible Creativity

YouTube allows you to explore your creativity at your own pace. Whether you’re into cooking, DIY projects, travel, or even book reviews, there’s a niche for everyone. This platform is perfect for expressing your passions and hobbies.

5. Potential for Income

While it shouldn’t be your primary motivation, there’s also the potential to monetize your channel. Many creators over 40 have turned their channels into viable businesses, leveraging their experience to create valuable content.

Inspiring Examples of Successful Women Over 40 on YouTube

Let’s look at some incredible women who’ve embraced YouTube after 40 and found success:

1. Nisha Vora (Rainbow Plant Life)

At over 40, Nisha transitioned from a corporate career to become a full-time vegan food creator. Her channel features vibrant recipes, cooking tips, and an engaging personality that has garnered a dedicated following.

2. Lisa Eldridge

A renowned makeup artist, Lisa started her YouTube channel to share beauty tips and tutorials. Now in her 40s, she has built an impressive online presence, demonstrating that expertise and passion can create an engaged community.

3. Patricia Bright

Patricia began her journey with beauty and lifestyle content and has evolved her channel into a platform discussing finance, entrepreneurship, and personal development. Her authenticity and relatable content have attracted millions of subscribers.

4. Laura Vitale (Laura in the Kitchen)

At 40, Laura Vitale transformed her love for cooking into a successful YouTube channel. Her warm, inviting cooking tutorials make her a favorite among home chefs, showcasing that it’s never too late to pursue your culinary passions.

5. Jennifer L. Scott (The Daily Connoisseur)

Jennifer, who focuses on elegance and simplicity in everyday life, started her channel in her 40s. She shares lifestyle tips, wardrobe advice, and how to cultivate a chic lifestyle, proving that age is just a number when it comes to style.

Tips for Starting Your YouTube Journey

If you’re inspired to start your own channel, here are a few tips:

• Find Your Niche: What are you passionate about? Consider what you can offer that others might not.

• Be Authentic: Your authenticity will resonate with viewers. Don’t be afraid to share your genuine self.

• Invest in Quality: Good audio and video quality can significantly enhance viewer experience. You don’t need the most expensive equipment—just start with what you have and upgrade over time.

• Stay Consistent: Regular uploads can help you grow your audience. Find a schedule that works for you.

• Engage with Your Audience: Respond to comments and build a community. This connection can make your channel feel like a welcoming space.

Conclusion

Starting a YouTube channel after 40 can be one of the most empowering decisions you make. It’s a chance to share your voice, connect with others, and dive into a world of creativity. Whether you want to inspire, educate, or entertain, there’s a place for you on this platform. So why wait? Grab your camera, hit that record button, and embrace the adventure ahead! Your audience is waiting to hear your story.

If you are over 40 and already have a YouTube channel - Comment with your over 40's channel page and I'll follow you. I support you if you already did the thing. If you haven't already started... why not? WHEN you start your channel, comment here and I will be your first subscriber.

In the meantime keep up with our daily updates on social media below.

And let me know if there is anything specific you would like me to cover on the blog about our Bali life.

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And always leave a comment below if this page has helped you. I only write and share stuff on the blog to help you. So let me know. Does it help? Did you get something from it? And what do you want to know going forward? I am at your service, Fletchy McFletchface xx

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