+Pleasure -Discomfort - The Psychology of Buying. So you can create an offering that solve a problem.
It may sound funny to hear, BUT it's true:
Consumers aren't purchasing products. They are investing in emotions and results.
Here are the two precise reasons why they make a purchase:
Either they fear on missing out on something (FOMO)
They seek enhancement, betterment of their life, or pleasure.
Seeking pleasure and avoiding discomfort are the primary driving forces behind their decisions, in all aspects of life.
You might not even realise this yourself as a consumer. But once you understand the psychology of the consumer (your customer / the buyer). You can start an online business, where you are the niche, the pain points that you had and solved, is the product.
Today, when starting your online business, your objective is to identify the pleasure they desire and the pain they wish to evade. Jot down these aspects. Delve into their challenges, identify their pain points, and pinpoint their greatest aspirations and dreams - then demonstrate how your products can be THE SOLUTION - either to enhance their life OR alleviate their struggles.
It's crucial now to comprehend the motivations behind people's actions because only then can you understand why they have or haven't purchased your offerings yet, and influence them to do so in the future. You now need to understand the reasons behind why people do things because only once you do, you can understand why they will or will not, or haven't bought what you sell yet, and influence them so they will in the future.
Going forward, if you want to live a freedom life and start your own successful business, I urge you to evolve into a problem solver, not merely a seller.
Today's market doesn't require more products. What the world truly needs are solutions to our predicaments.
Niching down is vital to start your online business. The key is to be specific initially, and broaden later.
We don't have 9-5 jobs. Jobs that we hate that keep us trapped and stuck in one place. We work online on our own businesses that we set up to be solutions to peoples problems. We share guides on this website that is the exact blueprint of our successful businesses and now I'm helping others do the same. No matter what stage of their business they are at.
THIS IS YOUR STARTING POINT for today. Get back to basics.
If you're still uncertain about your niche, work through the mini workbook on this site. This will significantly assist you in gaining clarity and selecting a path you are confident will be successful.
A quick snap of my morning set up as I update the niching down workbook and write this blog post. From my house in Ubud, Bali 7am work before the kids wake. The sounds of the jungle and animals are waking, as I sit with incense on and a tropical backdrop. Pinch me moments from my previous life where I was stuck and felt very trapped doing a job I didn't like, from a place I didn't feel like I should be.
For anyone wanting to start their own online business (or any business in fact), I just specialise in online - Return to basics by getting the fundamentals right for your online business idea.
Define your niche clearly by using the niching down workbook available on this website.
Doing this will greatly help you gain clarity and begin working on your business plan by choosing a direction that you believe will lead to success.
Niching down is easy when you know how.
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And always leave a comment below if this page has helped you. I only write and share stuff on the blog to help. So let me know. Does it help? Did you get something from it? And what do you want to know going forward? I am at your service, Fletchy McFletchface xx
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