Discoverable Video Topics For YouTube Growth
Find out why discoverable content is so important when growing a YouTube Channel. And what the correct weighting is for the different types of content videos when you have growth on your mind. The idea with Discoverable Content is to Get new audiences to watch more.
When creating your YouTube Strategy for Growth, you'll want a mix of the different types of content: Discoverable Content (to attract new visitors with the main goal of getting them to watch even more of your content). Community Content (to satisfy existing subscribers with the main goal of getting them to interact). And Sales based Content (with the goal of generating income from showcasing a product that you love around your niche of course).
Earning online with a YouTube channel is an amazing way to earn online, doing something you love. But in order to earn, you need to reach the levels set by The YouTube Partner Programme to be eligible to start earning. And that involves channel growth. You currently need 1000 subscribers and 4000 watch time hours to apply to The Partner Programme and having a good content strategy will help your channel grow. A good weighting for a growth strategy on a new and small YouTube channel would be 60% Discoverable, 20% Community and 20% or less of Sales content. And this is the strategy I'll be applying to my new channel as I continue to grow.
For the purpose of this post we'll look at discoverable content. The main proponent in a growth strategy. What it is? And why it's so good at growing a channel. And we also provide a list of discoverable topics to help inspire you on your own continued YouTube growth journey. I'm sharing everything that I'm applying to grow my channel, so you can do exactly the same!
It's week 6 of my own YouTube growth journey and I'm getting a strategy in place to ensure future growth for my new YouTube channel (hey, if you haven't already please give me a subscribe, it'll help my channel grow). I'm looking to monetize the channel as soon as I can to allow me to keep on posting videos for free and so I want to start looking at getting my own growth strategy in place to stop the YouTube content creator overwhelm, to get organised and to make sure the channel grows.
Unlocking Your YouTube Growth: The Power of Discoverable Content
As a new creator on YouTube, understanding the importance of discoverable content is crucial for your channel's growth. Discoverable content refers to videos that are designed to attract new viewers through search engine optimization (SEO) and engaging topics. In this post, we’ll delve into what discoverable content is, why it matters for your growth, and how you can effectively incorporate it into your YouTube strategy.
What is Discoverable Content?
Discoverable content is designed to be easily found by users searching for specific information, tips, or entertainment on YouTube. This type of content typically includes how-to guides, tutorials, listicles, product reviews, and trend analyses. By focusing on what potential viewers are actively searching for, you increase the chances of your videos appearing in search results and recommended feeds.
What is the Main Goal for doing Discoverable Content?
The main goal of discoverable content is to be discovered by a brand new audience. Hence why it forms the biggest portion of the content weighting. The aim is to get new people seeing the video and thus channel. The idea is that if we can draw these new people in with a video that they like, that they like you so much that they can't stop watching your stuff.
We first need to make sure our discoverable content has been SEO'd correctly so we are showing up in our new audiences feed. Next we want to encourage them to click through to our video (with that engaging title and thumbnail), We want to keep them interested with our killer hook and intro in the first 15 seconds that keeps them wanting more, and finally we want them to WATCH MORE.
My best tip for creating awesome discoverable content is to let your personality shine. Give tid bits of who you are throughout the vid, that keep the new visitor keen to learn more about you (tease your story) but whilst giving them absolute golden quality content for their search term (how they found you).
Our main Goal with discoverable content is: Getting them to watch another video. By adding a call to action to the video with links to playlists (if you have them for the topic) or if you liked this you'll love this vid. Watch more here kind of phrases.
In Short: Get new viewers. Keep them watching. With a call to action to watch more. Hopefully when they've watched more they just love you and your channel and you get that subscribe so they become part of your community and you can concentrate on Community Content for these people soon. They become part of your gang! Yeyyyy!
Why Discoverable Content is Essential for Growth
1. Increased Visibility
YouTube is the second-largest search engine in the world, and discoverable content leverages this to reach a wider audience. By optimizing your videos for search, you can appear in search results and suggested videos, making it easier for new viewers to find your channel.
2. Attracting Targeted Viewers
When you create content that answers specific questions or addresses particular interests, you're more likely to attract viewers who are genuinely interested in your niche. This targeted approach can lead to higher engagement rates and loyal subscribers.
3. Building Authority and Credibility
Producing high-quality, informative discoverable content establishes you as an authority in your niche. As viewers recognize your expertise, they are more likely to subscribe and return for more content, further boosting your channel's growth.
4. Enhancing Engagement Metrics
Discoverable videos often encourage viewers to interact through comments, likes, and shares. Higher engagement metrics signal to YouTube's algorithm that your content is valuable, which can lead to better placement in search results and recommendations.
Tips for Creating Discoverable Content
1. Keyword Research
Identify relevant keywords related to your niche using tools like Google Trends, YouTube's search bar, or keyword research tools. Incorporate these keywords into your video titles, descriptions, and tags to improve searchability.
2. Engaging Titles and Thumbnails
Create compelling titles that include your main keywords. Pair them with eye-catching thumbnails to attract clicks. A strong first impression can significantly impact your video's performance.
3. Optimize Video Descriptions
Use your video description to provide a summary of the content, including key points and relevant keywords. This helps YouTube understand what your video is about, improving its chances of being discovered.
4. Leverage Trending Topics
Keep an eye on trends within your niche and create content that taps into these conversations. Timely, relevant videos are more likely to attract attention and engagement.
5. Encourage Viewer Interaction
Prompt viewers to like, comment, and subscribe at the end of your videos. Engaging your audience can increase your video's visibility and improve your overall channel metrics.
6. Analyze Performance
Use YouTube Analytics to assess which of your discoverable content performs best. Look for trends in viewer behavior, such as watch time, engagement, and traffic sources, and adjust your strategy accordingly.
Here’s a list of discoverable video topic ideas that can help attract new viewers to your YouTube channel:
Discoverable Video Ideas
How-To Guides
“How to [Skill] for Beginners”
“Step-by-Step Guide to [Task]”
Listicles
“Top 10 Tips for [Your Niche]”
“5 Must-Have Tools for [Activity]”
Common Mistakes
“Common Mistakes People Make in [Niche]”
“Avoid These 7 Pitfalls in [Skill/Task]”
Trends and Predictions
“The Future of [Industry]: What to Expect in [Year]”
“Emerging Trends in [Your Niche]”
Product Reviews
“Honest Review of [Product/Service]”
“Best [Products] for [Specific Purpose]”
Comparisons
“X vs. Y: Which is Better for [Purpose]?”
“Comparing [Tool/Method] vs. [Alternative]”
Beginner’s Guides
“Beginner’s Guide to [Topic]”
“Starting Out in [Niche]: What You Need to Know”
FAQs
“Frequently Asked Questions About [Your Niche]”
“Everything You Need to Know About [Topic]”
Case Studies/Success Stories
“How I Achieved [Result] in [Niche]”
“Success Story: How [Person/Brand] Did It”
Challenge Videos
“I Tried [Challenge] for a Week: Here’s What Happened”
“30-Day Challenge: [Goal]”
Behind-the-Scenes
“A Day in the Life of a [Your Role]”
“Behind the Scenes of [Your Process/Project]”
Interviews
“Interview with [Expert in Your Field]”
“Conversations with [Influencer] About [Topic]”
Debunking Myths
“Debunking Common Myths About [Your Niche]”
“Truth vs. Myth: [Common Belief]”
Personal Stories
“My Journey in [Niche]: Lessons Learned”
“What [Experience] Taught Me About [Topic]”
Tips and Tricks
“5 Tips to Improve Your [Skill/Activity]”
“Quick Tricks for [Task] That Save Time”
Additional Ideas
Event Recaps: “Highlights from [Event] in [Your Niche]”
Seasonal Content: “Best [Niche] Ideas for [Season/Event]”
Collaborations: “Collab with [Other Creator]: [Topic]”
These topics should help you create content that is both engaging and searchable, increasing the likelihood of attracting new viewers to your channel!
Final Thoughts
Discoverable content is a powerful tool for anyone looking to grow their YouTube channel. By focusing on creating valuable, searchable content, you can attract new viewers, build your authority, and enhance viewer engagement. Remember, the key to success on YouTube lies not just in creating great content, but in making sure that content is easily discoverable. Start implementing these strategies today, and watch your channel thrive!
I really hope this information on Discoverable Content helps you. Let me know in the comments below.
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